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The Use of Focus Groups in Personal Injury Claims

Focus groups are groups of people who have been recruited to listen to and offer their views on various topics. They are not told which side the lawyer represents in legal matters such as accident cases. This is done in order to ensure an objective assessment of the problems at hand. Disclosing who the lawyer represents would have an impact on how the party reacts. No one wants to tell an attorney who is defending a client that his strategy is completely incorrect. Checkout Flagler Personal Injury Group for more info.

A focus group’s entire aim is to subject those topics to critical study. For example, if a client is concerned about being held partially liable for an accident even though the other driver ran a red light, it is critical to approach the problem in a non-adversarial manner. The aim of a focus group is not to persuade them of one’s point of view. It is to open the door to debate so that opposing viewpoints can be heard and freely debated.

A focus group is typically made up of six to eight individuals who have been chosen to represent a cross-section of the population in the area where the case will be prosecuted. What kind of people would one expect to serve as jurors in that community? They are compensated for their time and generally look forward to taking part in this activity. It takes place in a relaxed atmosphere, normally a lawyer’s conference room, with no strict rules like those found in a courtroom. To make the participants feel relaxed and happy, light snacks and drinks are offered.During a brief introduction to the event, participants are encouraged to ask questions. The initial presentation is scrutinised to ensure that it is not biassed to one side or the other. Participants are told not to be offended if any of their questions aren’t answered. Some questions may be insignificant, or participants may draw premature conclusions, resulting in some issues not being completely addressed.

It will take about two hours to complete the focus group meeting. As a result, the problems that need to be resolved should be sorted out ahead of time. They should be introduced in a way that allows for enough discussion time. An problem may be viewed from various perspectives or simply as a topic for open discussion.
Focus groups can be particularly useful in exposing problems that were commonly overlooked in a personal injury case. Lawyers who handle personal injury cases often develop “tunnel vision,” in which they are unable to see how the average person would view their case. These are the individuals who will be presiding over the case during the trial. Focus groups can help a lawyer refocus their case for a jury of their peers and can be very useful in determining the strengths and weaknesses of a personal injury lawsuit.