Certain guidelines must be followed when advertising commercial real estate for sale or lease in order to draw the appropriate attention and rate of enquiry from your property marketing efforts. Any exclusively listed commercial property’s advertisement and marketing is a strategic operation that must be of high quality (open listings excluded).Do you want to learn more? Visit Emu Heights real estate agency
The First Three Weeks
In most promotional cases, a property becomes’stale’ from a marketing standpoint after just a few weeks. As a result, the early stages of any property marketing strategy should be optimised so that you receive the required inspections and inquiries.
Many agents handle ads in a ‘generic’ manner. Perhaps this is due to the increased number of listings on the market today, as well as the resulting ‘process and promote’ need to spread the word about a house.
The ‘generic’ approach to marketing yields only mediocre results at best. If you have a high-quality exclusively listed house, the message you generate in your marketing campaign should be carefully crafted and selectively distributed to the target market. Participate in the process on a personal level.
Having a hard time getting inquiries?
Have you ever come across a situation in which a good property is listed and then marketed for a few months with little success? Soon, you’ll note that the inquiries are few and far from desirable.
The positive momentum that the property should have had has been diluted in just a short period of time. Then you get a steady stream of average and badly matched buyers or tenants, depending on the situation.
So, what causes this? The agent hasn’t invested enough time perfecting the property’s marketing strategy. The agent has advertised generically in the hopes of generating the required inbound calls and inspection requests. Today, ‘generic’ does not work in commercial property marketing.